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July 14, 2006
epipeline's Eye on All Other Publishers, NAICS 511199
As the Business Development Manager responsible for creating the business plan for your company, it can be very challenging to gain a perspective of opportunities over the several years; and from that, determine the specific opportunities to pursue.
This week we are going to look at the opportunities for 'Directory and Mailing List Publishers,' (NAICS 511199). To understand this NAICS code better, epipeline has asked the following questions:
1. Who issues the contracts?
2. Who wins the contracts?
NAICS 511199 is the primary code for businesses that are general publishers, publishing works in print or electronic formats. This does not include newspaper, magazine, book, directory, database, music, and greeting card publishers.
As with other NAICS codes that end in "99" or "990," this code is used when the contracting office cannot easily identify a specific code for a project, so instead uses this more generic code. This may increase the likelihood that contracts are incorrectly marked under this code.
This NAICS was previously represented by Standard Industrial Classification (SIC) code 2741. This code covered several topics, as listed below:
SIC 2741: Miscellaneous Publishing (directory publishers, except Internet publishers)
Art publishers (except exclusive Internet publishing)
Calendar publishers (except exclusive Internet publishing)
Calendar publishers and printing combined
Catalog (i.e., mail order, store merchandise) publishers (except exclusive Internet publishing)
Catalog (i.e., mail order, store merchandise) publishers and printing combined
Children's coloring book publishers (except exclusive Internet publishing)
Diary and time scheduler publishers (except exclusive Internet publishing)
Discount coupon book publishers (except exclusive Internet publishing)
Discount coupon book publishers and printing combined
Limited editions art print publishers (except exclusive Internet publishing)
Pattern and plan (e.g., clothing patterns) publishers (except exclusive Internet publishing)
Pattern and plan (e.g., clothing patterns) publishers and printing combined
Postcard publishers (except exclusive Internet publishing)
Postcard publishers and printing combined
Poster publishers (except exclusive Internet publishing)
Poster publishers and printing combined
Publishers (except exclusive Internet publishing), racing form
Racetrack program publishers (except Internet)
Racetrack program publishers and printing combined
Racing form publishers (except exclusive Internet publishing)
Racing form publishers and printing combined
Yearbook (e.g., high school, college, university) publishers (except exclusive Internet publishing)
Yearbook (e.g., high school, college, university) publishers and printing combined
The size standard associated with NAICS 511199 is 500 employees.
Total reported spending under NAICS 511199 in FY03 was over $53 Million. FY04 saw a sizeable increase, to over $93 Million. (Source: epipeline's FPDS information, covering fiscal years 2003 and 2004 - please note, new information about contracts past and present is updated on a quarterly basis).
Who issues the contracts?
The United States Navy was by far, the largest buyer for these services in FY04, with over $45 Million in contract spending, comprising over 48% of the market share. The Air Force was less then half that, with a market share of 18%, equating to almost $17 Million. The Alcohol, Drug Abuse & Mental Health Administration out of Health & Human Services (HHS) was a distant third, with almost $7.5 Million in contract spending and just over 8% of the market share. National Institutes of Health (NIH), the Offices, Boards & Divisions (out of the Justice Department), and the Internal Revenue Service (IRS) were the only other agencies with contract spending over $1 Million.
Source: epipeline's FPDS information, FY04
Who wins the contracts?
According to the Central Contractor Registry (CCR), there are 707 companies registered under NAICS 511199 (source: active registrants, www.ccr.gov as of 7/6/06). 565 of those are small businesses. The two charts below identify the top 10 Companies, by market share, for FY04. The first chart represents the top 10 companies that were awarded their contracts under ANY type of competition, whether it was full and open, small business set-aside, sole-sourced, etc. This list primarily consists of large businesses. The second chart, however, lists the top 10 companies that won their contracts under RESTRICTED competition. Specifically, epipeline limited this to those contracts awarded under the following acquisition strategies:
8(a) Competed
8(a) Small Disadvantaged (SDB) set-aside
8(a) sole-source
SDB set-aside
SDB, 8(a) with HUBZone
Combination HUBZone and 8(a)
HUBZone set-aside
HUBZone sole-source
Service Disabled Veteran-Owned Small Business (SDVOSB) set-aside
SDVOSB sole-source
Emerging Small Business set-aside
Very Small Business set-aside
Reserved for Small Businesses ($2501 to $100,000)
Total Small Business set-aside
DP Associates, Inc. holds the top spot on the unrestricted competition list, with over $22 Million in contract dollars for FY04 and almost 24% of the market share. Technical & Management Services' market share was about half that, with almost $11 Million in contract spending. All firms on this top ten list had contracts valued at over $1 Million for FY04 under NAICS 511199 (along with the number eleven firm, CCH Incorporated). There were an additional 16 companies holding contracts with at least $100,000 in contract dollars. PLEASE NOTE: as this is a listing by Company name, rather than PARENT company, some companies may have more than one ranking, which is not reflected in the chart below.
DP Associates, Inc. also tops the "restricted" competition list, again, by an overwhelming margin and Technical & Management Services again took the second position. IQ Solutions, Synergy, Delex, and DDL Omni Engineering also appear on both lists, and all but Softwright hold contracts valued at no less than $100,000 (Softwright was almost there, with $96,000). The total contract spending for ALL contracts in FY04 under reported restricted competition was over $52 Million. PLEASE NOTE: as this is a listing by Company name, rather than PARENT company, some companies may have more than one ranking, which is not reflected in the chart below.
Source: epipeline's FPDS information, FY04
Small Business set-aside competition represented just under 40% of contract dollars under NAICS 511199 in FY04, with over $37 Million in contract spending. Contracts that used full and open competition or did not indicate a specific acquisition strategy represented contracts valued at $21 Million and $19 Million, respectively. Competitive 8(a) projects were valued at $7.5 Million and sole-sourced 8(a) projects almost equaled that, with $7.2 Million. The only other acquisition strategy to even register, were procurements that were reserved for small businesses, with just over $7,600 in contract spending. It is likely that there were projects set aside for HUBZones, SDVOSBs or other socioeconomic category, but they were not officially listed under those strategies within FPDS - they would be included in the "Unknown" segment. As contracting offices get familiar with the new reporting methods for contract history data, the number contracts with an "unknown" acquisition strategy should shrink.
Source: epipeline's FPDS information, FY04
epipeline does not typically track opportunities issued under NAICS 511199, however, you can search the FedBizOpps to find current solicitations or FPDS to find active contracts. Try the following search in the epipeline application:
Find NAICS 511199, " All Other Publishers" Opportunities in the FedBizOpps
1. After logging in, select FedBizOpps
2. Type 511199 in the general keyword field
3. Click Search
Find NAICS 511199, "All Other Publishers" Contracts in FPDS
1. After logging in, select FPDS Contract History
2. Type 511199 in the NAICS field
3. Click Search
What NAICS Code Do YOU Want To See?
In our next NAICS issue:
epipeline's Eye on Public Relations Agencies, NAICS 541820
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